BA (Hons) in Marketing
About the Programme
This degree programme is designed for students who are interested in dealing with people because people are in a constant change of flux in their needs, wants and desires. This programme will develop an in-depth understanding of the theoretical base relevant to consumer behaviour, advertising and promotional activities, brand management, sales force management, retail marketing and related marketing decisions. It will enhance students' ability to apply the theoretical knowledge to analysis and evaluation of marketing problems using appropriate market research techniques. The subjects covered include marketing strategy and campaign planning, public relations, event management and journalism, working across different media and technologies while skills such as analytical problem solving, teamwork, research and organising and communicating information receive great emphasis
Job Opportunities
Graduates will be able to work for advertising firms, consumer product companies, retails chains, wholesalers, media outlets, auto dealerships, tourist resorts, government ministries, and non-profits.
Academic Information
| Programme Name | BA (Hons) in Marketing |
| Academic Awards |
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| Place of Study | Majan University College, Muscat, Oman |
| Mode of Delivery | Full time and Part time |
| Registration Starts | Every September / February |
Programme Structure
Students are required to pass 8 modules totalling 120 credits in each year (level). In total students must satisfactorily complete 480 credits (32 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Honours).
Please note that: Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year
| # | Module Name | Credits |
|---|---|---|
| 1 | Omani Culture & Civilization (Non-Arabic Speakers) / Arabic Language and Society (Arabic Speakers) | 15 |
| 2 | Integrated Language Skills in English | 15 |
| 3 | Fundamentals of Business Management | 15 |
| 4 | Fundamentals of ICT | 15 |
| 5 | English for General Reading and Writing | 15 |
| 6 | Professional Communication Skills in English | 15 |
| 7 | Business and Entrepreneurship | 15 |
| 8 | Logical and Problem-Solving Skills | 15 |
| Total Credits | 120 |
| # | Module Name | Credits |
|---|---|---|
| 1 | Marketing Communication and Media Management | 15 |
| 2 | Principles of Economics | 15 |
| 3 | Business Mathematics and Statistics | 15 |
| 4 | Business Mathematics and Statistics | 15 |
| 5 | Introduction to Accounting and Financial Control | 15 |
| 6 | Introduction to Human Resource Management | 15 |
| 7 | Academic Reading and Writing | 15 |
| 8 | IT Applications for Business | 15 |
| Total Credits | 120 |
| # | Module Name | Credits |
|---|---|---|
| 1 | English for Employability Skills | 15 |
| 2 | Legal Aspects of Business / Marketing for Tourism Hospitality | 15 |
| 3 | Digital Marketing | 15 |
| 4 | Strategic Brand Management | 15 |
| 5 | Foundation to Business Strategy | 15 |
| 6 | Research Methods | 15 |
| 7 | Consumer Behaviour | 15 |
| 8 | Customer Experience Management | 15 |
| Total Credits | 120 |
| # | Module Name | Credits |
|---|---|---|
| 1 | Project (Business Administration) (Dissertation) | 30 |
| 2 | Strategic Management | 15 |
| 3 | Retail Management | 15 |
| 4 | International Marketing | 15 |
| 5 | Technologies Shaping Global Markets | 15 |
| 6 | Strategic Marketing | 15 |
| 7 | Entrepreneurship and Small Business | 15 |
| Total Credits | 120 |
