SUCCESS BECOMES A HABIT

SUCCESS BECOMES A HABIT

Majan's students are champions in Academics and Sports.
High Quality Teaching

High Quality Teaching

Majan's lecturers use a range of teaching techniques in order to help their students learn effectively
Developing team spirit

Developing team spirit

Students who have become good team players will thrive in the workplace
Majan's new building

Majan's new building

It will house state of the art learning facilities, an auditorium, a restaurant and social areas for students
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BA (Hons) in Marketing

 Programme overview

This degree programme is designed for students who are interested in dealing with people because people are in a constant change of flux in their needs, wants and desires. This programme will develop an in-depth understanding of the theoretical base relevant to consumer behaviour, advertising and promotional activities, brand management, sales force management, retail marketing and related marketing decisions. It will enhance students' ability to apply the theoretical knowledge to analysis and evaluation of marketing problems using appropriate market research techniques. The subjects covered include marketing strategy and campaign planning, public relations, event management and journalism, working across different media and technologies while skills such as analytical problem solving, teamwork, research and organising and communicating information receive great emphasis

 Job opportunities:

Graduates will be able to work for advertising firms, consumer product companies, retails chains, wholesalers, media outlets, auto dealerships, tourist resorts, government ministries, and non-profits.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Students are required to pass 8 modules totalling 120 credits in each year (level). In total students must satisfactorily complete 360 credits (24 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Honours).

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

 Modules in Level 1 (first year)

#

Module name

Credits

1

Integrated Language Skills in Business

15

2

Academic Reading & Writing in Business

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

Computer Systems and Applications

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

 Modules in Level 2 (second year)

#

Module name

Credits

1

English for Professional Development and Communication in Business

15

2

Organisational Behaviour

15

3

Brand Management and Innovation

15

4

Business Law

15

5

Marketing Communications

15

6

Foundation to Business Strategy

15 

7

Research Methods

15

8

Consumer Behaviour 

15

 

Total Credits

120

 

 Modules in Level 3 (third year)

#

Module name

Credits

1

Project (Dissertation)

30

2

Strategic Management

 15

3

Management Information Systems

15

4

Strategic Marketing

 15

5

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

6

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

7

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

 

Total Credits

120

Academic Calendar
This year's Academic Calendar can be found here. Make sure you have a copy of it, it consists of all the important teaching weeks and college events:  Download
College Prospectus
To learn more about our programmes, staff, infrastructure and facilities, download our latest prospectus here:  Download
Postgraduate Student Handbook
For all PG related information, you can download the Postgraduate Student Handbook here. Download:  MSc Quick Reference Sheet | MBA Quick Reference | MA IHRM Quick Reference
Undergraduate Student Handbook
For all UG related information, you can download the Undergraduate Student Handbook here:  Download

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Get in Touch

  • Tel: +968 2473 0400
  • Email: info@majancollege.edu.om
  • Mutrah | Way No. 2621 | Building No. 1986
  • P.O Box: 710, P.C: 112 | Ruwi | Sultanate of Oman
  • Hotline: +968 8007 1000
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