BA (Hons) in Marketing

 Programme overview

This degree programme is designed for students who are interested in dealing with people because people are in a constant change of flux in their needs, wants and desires. This programme will develop an in-depth understanding of the theoretical base relevant to consumer behaviour, advertising and promotional activities, brand management, sales force management, retail marketing and related marketing decisions. It will enhance students' ability to apply the theoretical knowledge to analysis and evaluation of marketing problems using appropriate market research techniques. The subjects covered include marketing strategy and campaign planning, public relations, event management and journalism, working across different media and technologies while skills such as analytical problem solving, teamwork, research and organising and communicating information receive great emphasis

 Job opportunities:

Graduates will be able to work for advertising firms, consumer product companies, retails chains, wholesalers, media outlets, auto dealerships, tourist resorts, government ministries, and non-profits.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Students are required to pass 8 modules totalling 120 credits in each year (level). In total students must satisfactorily complete 360 credits (24 modules) with a combination of core and specialisation modules to be eligible for the award of the BA (Honours).

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

 Modules in Level 1 (first year)

#

Module name

Credits

1

Integrated Language Skills in Business

15

2

Academic Reading & Writing in Business

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

Computer Systems and Applications

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

 Modules in Level 2 (second year)

#

Module name

Credits

1

English for Professional Development and Communication in Business

15

2

Organisational Behaviour

15

3

Brand Management and Innovation

15

4

Business Law

15

5

Marketing Communications

15

6

Foundation to Business Strategy

15 

7

Research Methods

15

8

Consumer Behaviour 

15

 

Total Credits

120

 

 Modules in Level 3 (third year)

#

Module name

Credits

1

Project (Dissertation)

30

2

Strategic Management

 15

3

Management Information Systems

15

4

Strategic Marketing

 15

5

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

6

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

7

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

 

Total Credits

120

CAMPUS NEWS

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17 October 2017
Majan was pleased to host a 'Google for Education' workshop. Around 30 school leaders from the region attended to see how G-suite and Chromebooks
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12 October 2017
On 19th and 20th March 2018 Majan will be holding a major conference entitled ‘Promoting Entrepreneurship and Technological Skills: National Needs,
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29 August 2017
A interactive CLICKS workshop on 'Programme & Student Assessment' was delivered by Dr. Narimane Hadj-Hamou to Majan's teaching staff.
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29 August 2017
Majan has been awarded ‘Oman’s 2nd Best Performing Company’, in the category of small cap, in the AIWA awards!
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14 August 2017
Congratulations to Emy Grace Tijan & Priya Sebastian, two final level ACCA students at Majan, who scored the highest marks in Oman in ACCA papers
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01 August 2017
Majan University College (MUC) has signed an agreement with the United Kingdom’s Higher Education Academy (HEA) so as to become an HEA Access
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13 July 2017
Majan College Alumni Association organised its first Qaranqasho event at the Al-Aman Rehabilitation Centre in Al Khoudh, on Sunday 11th June 2017.
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03 July 2017
Congratulations to the winners of the Table Tennis Dean's Cup 2017, the Foosball Dean's Cup 2017 & the Chess Dean's Cup 2017! Table Tennis
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02 July 2017
Earlier this year, 207 football teams from across Oman battled their way to the national final of the 'Neymar Jr's Five' football competition
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08 June 2017
Congratulations to the winners of 'Learn & Engage' for the Feb-June 2017 Edition! L&E will resume next semester with more exciting quizzes
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08 June 2017
Make the most of your summer and learn English at Majan! Open to students age 15 and above. For more details or to register contact 24730759,
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29 May 2017
Congratulations to Qais Al Zadjali and Wiam Al Habsi for winning the 'Y Got Talent' contest @ Majan! They will now represent their college in the
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28 May 2017
At Majan College we ensure our students and lecturers explore hands on experience with leading classroom technology. Real Time Quizzing applications
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18 May 2017
Congratulations to Shemay Team who won the 'Football Dean's Cup'! An award's ceremony followed the match, honouring the best goal keeper (Marwan Al
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15 May 2017
Majan for Green was a 'green project' undertaken by students of Operations Management as part of their assessment strategy. The objective of the
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  • Tel: +968 2473 0400
  • Email: info@majancollege.edu.om
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  • P.O Box: 710, P.C: 112 | Ruwi | Sultanate of Oman
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