"MARCOMM" was organised on 24th of April, 2016 by the Faculty of Business Management. This  is an innovative assessment strategy practiced in the Marketing Communications module.  Students are assessed on their selling and communication skills, in a live market fair. Usually students are stressed with assessments, this is an effective strategy that removes any fear of assessment. Instead students are highly motivated, interested and feel a sense of ownership. It makes learning effective and permanent.  It strategically strives to bring out the best among the students within an environment that is characterised with fun, enjoyment and creative energy.