BA (Hons) in Business Administration – Marketing pathway

 Programme overview

Students of this programme learn about the role of markets and marketing in today's society. The programme has a strong emphasis on understanding consumers' wants and needs and also understanding their behaviour. This programme starts with providing the fundamental principles of marketing and progresses to the marketing applications in real life scenarios.It also develops a good understanding of the core concepts underlying the practice of finance and accounting, micro and macro economics, organisational structure, management principles and the development of successful business strategies.

 Awards: (students must register for a particular award in order to qualify for that award)

  • Diploma in Higher Education
  • BA (Honours)

 Mode of delivery: Full time and Part time

 Programme Structure

Please note that:

Programme structures may be subject to change and modules may be offered in any of the semesters in an academic year

 Modules in Level 1 (first year)

#

Module name

Credits

1

Integrated Language Skills in Business

15

2

Academic Reading & Writing in Business

15

3

Introduction to Business Accounting

15

4

Principles of Management

15

5

Principles of Economics

15

6

Principles of Marketing

15

7

Computer Systems and Applications

15

8

Business Mathematics and Statistics

15

 

Total Credits

120

 

 Modules in Level 2 (second year)

#

Module name

Credits

1

English for Professional Development and Communication in Business

15

2

Human Resource Management

15

3

Business Law

15

4

Consumer Behaviour 

15

5

Foundation to Business Strategy

15

6

Research Methods

 15

7

Brand Management and Innovation

15

8

Marketing Communications/ Marketing for Tourism and Hospitability

15

 

Total Credits

120

 

 Modules in Level 3 (third year)

#

Module name

Credits

1

Project (Dissertation)

30

2

Strategic Management

15

3

Strategic Marketing

15

4

Management Information Systems

15

5

Small Business Management/ Entrepreneurship/ Operations Management

15

6

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

7

Services marketing/ Retail Marketing Management/ International Marketing/ Sales and Relationship Management

15

 

Total Credits

120

Get in Touch

  • Tel: +968 2473 0400
  • Email: info@majancollege.edu.om
  • Mutrah | Way No. 2621 | Building No. 1986
  • P.O Box: 710, P.C: 112 | Ruwi | Sultanate of Oman
  • Hotline: +968 8007 1000
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